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090616s2006 nyu b 001 0 eng d |
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|a 2005052643
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| 020 |
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|a 0273693980 (pbk)
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|a 9780273693987
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| 040 |
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|a DLC
|c DLC
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| 082 |
0 |
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|a 658.8
|2 22
|
| 100 |
1 |
|
|a Doyle, Peter,
|d 1943 June 23-2003.
|
| 245 |
1 |
0 |
|a Marketing management and strategy /
|c Peter Doyle and Phil Stern.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a New York :
|b Financial Times Prentice Hall,
|c 2006.
|
| 300 |
|
|
|a xii, 446p. :
|b ill. ;
|c 29 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 541 |
1 |
|
|e 00015937
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 700 |
1 |
|
|a Stern, Phil,
|d 1954-
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General shelf
|
| 999 |
|
|
|c 1428
|d 1428
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