Marketing management and strategy /
| Glavni autor: | |
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| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York :
Financial Times Prentice Hall,
2006.
|
| Izdanje: | 4th ed. |
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Opis: | xii, 446p. : ill. ; 29 cm. |
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| Bibliografija: | Includes bibliographical references and index. |
| ISBN: | 0273693980 (pbk) 9780273693987 |