Marketing management and strategy /
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
Financial Times Prentice Hall,
2006.
|
| Edición: | 4th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrición Física: | xii, 446p. : ill. ; 29 cm. |
|---|---|
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0273693980 (pbk) 9780273693987 |