Marketing management and strategy /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
Financial Times Prentice Hall,
2006.
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| Édition: | 4th ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xii, 446p. : ill. ; 29 cm. |
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| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0273693980 (pbk) 9780273693987 |