Marketing management and strategy /
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
New York :
Financial Times Prentice Hall,
2006.
|
| Rhifyn: | 4th ed. |
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | xii, 446p. : ill. ; 29 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and index. |
| ISBN: | 0273693980 (pbk) 9780273693987 |