Marketing management and strategy /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Financial Times Prentice Hall,
2006.
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| Edition: | 4th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xii, 446p. : ill. ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0273693980 (pbk) 9780273693987 |