APA-referens (7:e uppl.)

Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). Financial Times Prentice Hall.

Chicago-referens (17:e uppl.)

Doyle, Peter, och Phil Stern. Marketing Management and Strategy. 4th ed. New York: Financial Times Prentice Hall, 2006.

MLA-referens (8:e uppl.)

Doyle, Peter, och Phil Stern. Marketing Management and Strategy. 4th ed. Financial Times Prentice Hall, 2006.