Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). Financial Times Prentice Hall.
Citazione stile Chigago Style (17a edizione)Doyle, Peter, e Phil Stern. Marketing Management and Strategy. 4th ed. New York: Financial Times Prentice Hall, 2006.
Citatione MLA (8a ed.)Doyle, Peter, e Phil Stern. Marketing Management and Strategy. 4th ed. Financial Times Prentice Hall, 2006.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.