APA (7th ed.) Citation

Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Doyle, Peter, and Phil Stern. Marketing Management and Strategy. 4th ed. New York: Financial Times Prentice Hall, 2006.

MLA (8th ed.) Citation

Doyle, Peter, and Phil Stern. Marketing Management and Strategy. 4th ed. Financial Times Prentice Hall, 2006.