APA-Zitierstil (7. Ausg.)

Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). Financial Times Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Doyle, Peter, und Phil Stern. Marketing Management and Strategy. 4th ed. New York: Financial Times Prentice Hall, 2006.

MLA-Zitierstil (8. Ausg.)

Doyle, Peter, und Phil Stern. Marketing Management and Strategy. 4th ed. Financial Times Prentice Hall, 2006.