Cita APA (7th ed.)

Doyle, P., & Stern, P. (2006). Marketing management and strategy (4th ed.). Financial Times Prentice Hall.

Cita Chicago (17th ed.)

Doyle, Peter, i Phil Stern. Marketing Management and Strategy. 4th ed. New York: Financial Times Prentice Hall, 2006.

Cita MLA (8th ed.)

Doyle, Peter, i Phil Stern. Marketing Management and Strategy. 4th ed. Financial Times Prentice Hall, 2006.