Principles of marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.,
Prentice-Hall,
1972
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | ix, 402 p. : illus. ; 25 cm. |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0137014740 |