Cita APA (7a ed.)

Diamond, J., & Pintel, G. (1972). Principles of marketing. Prentice-Hall.

Cita Chicago Style (17a ed.)

Diamond, Jay, y Gerald Pintel. Principles of Marketing. Englewood Cliffs, N.J.: Prentice-Hall, 1972.

Cita MLA (8a ed.)

Diamond, Jay, y Gerald Pintel. Principles of Marketing. Prentice-Hall, 1972.