Diamond, J., & Pintel, G. (1972). Principles of marketing. Prentice-Hall.
Cita Chicago (17th ed.)Diamond, Jay, i Gerald Pintel. Principles of Marketing. Englewood Cliffs, N.J.: Prentice-Hall, 1972.
Cita MLA (8th ed.)Diamond, Jay, i Gerald Pintel. Principles of Marketing. Prentice-Hall, 1972.
Atenció: Aquestes cites poden no estar 100% correctes.