Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Pearson/Prentice Hall.
芝加哥风格引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 12th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2008.
MLA引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 12th ed. Pearson/Prentice Hall, 2008.
警告：这些引文格式不一定是100％准确.