APA(7版)引用形式

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Pearson/Prentice Hall.

Chicagoスタイル(17版)引用形式

Kotler, Philip, , Gary Armstrong. Principles of Marketing. 12th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2008.

MLA(8版)引用形式

Kotler, Philip, , Gary Armstrong. Principles of Marketing. 12th ed. Pearson/Prentice Hall, 2008.

警告: この引用は必ずしも正確ではありません.