Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Pearson/Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 12th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2008.

Citatione MLA (8a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 12th ed. Pearson/Prentice Hall, 2008.