Style de citation APA (7e éd.)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Pearson/Prentice Hall.

Style de citation Chicago (17e éd.)

Kotler, Philip, et Gary Armstrong. Principles of Marketing. 12th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2008.

Style de citation MLA (8e éd.)

Kotler, Philip, et Gary Armstrong. Principles of Marketing. 12th ed. Pearson/Prentice Hall, 2008.