Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Pearson/Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 12th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2008.

Cita MLA (8a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 12th ed. Pearson/Prentice Hall, 2008.