Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Pearson/Prentice Hall.
Dyfyniad Arddull ChicagoKotler, Philip, and Gary Armstrong. Principles of Marketing. 12th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2008.
Dyfyniad MLAKotler, Philip, and Gary Armstrong. Principles of Marketing. 12th ed. Pearson/Prentice Hall, 2008.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.