APA (7e ed.) Bronvermelding

Kotler, P., & Keller, K. L. (2006). Marketing management (Twelfth ed.). Prentice Hall.

Chicago (17e ed.) Bronvermelding

Kotler, Philip, en Kevin Lane Keller. Marketing Management. Twelfth ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2006.

MLA (8e ed.) Bronvermelding

Kotler, Philip, en Kevin Lane Keller. Marketing Management. Twelfth ed. Prentice Hall, 2006.