APA-viite (7. p.)

Kotler, P., & Keller, K. L. (2006). Marketing management (Twelfth ed.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip, ja Kevin Lane Keller. Marketing Management. Twelfth ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2006.

MLA-viite (8. p.)

Kotler, Philip, ja Kevin Lane Keller. Marketing Management. Twelfth ed. Prentice Hall, 2006.