Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2006). Marketing management (Twelfth ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. Twelfth ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2006.

Cita MLA (8a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. Twelfth ed. Prentice Hall, 2006.