Kotler, P., & Keller, K. L. (2006). Marketing management (Twelfth ed.). Prentice Hall.
Dyfyniad Arddull ChicagoKotler, Philip, and Kevin Lane Keller. Marketing Management. Twelfth ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2006.
Dyfyniad MLAKotler, Philip, and Kevin Lane Keller. Marketing Management. Twelfth ed. Prentice Hall, 2006.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.