Cita APA (7th ed.)

Kotler, P., & Keller, K. L. (2006). Marketing management (Twelfth ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. Twelfth ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2006.

Cita MLA (8th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. Twelfth ed. Prentice Hall, 2006.