Marketing management /
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
|
| Edición: | 11th ed. |
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Notas: | Various multi-media instructional aids, including a web site, are available to supplement the text. |
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| Descripción Física: | xxix, 706, [24] p. : col. ill. ; 27 cm. |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 0130336297 |