APA-referens (7:e uppl.)

Kotler, P. (2003). Marketing management (11th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J.: Prentice Hall, 2003.

MLA-referens (8:e uppl.)

Kotler, Philip. Marketing Management. 11th ed. Prentice Hall, 2003.