APA (7e ed.) Bronvermelding

Kotler, P. (2003). Marketing management (11th ed.). Prentice Hall.

Chicago (17e ed.) Bronvermelding

Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J.: Prentice Hall, 2003.

MLA (8e ed.) Bronvermelding

Kotler, Philip. Marketing Management. 11th ed. Prentice Hall, 2003.