APA-viite (7. p.)

Kotler, P. (2003). Marketing management (11th ed.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J.: Prentice Hall, 2003.

MLA-viite (8. p.)

Kotler, Philip. Marketing Management. 11th ed. Prentice Hall, 2003.