Marketing management /

书目详细资料
主要作者: Kotler, Philip
格式: 图书
出版: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2000.[Reprinted 2002]
版:Millennium ed.
丛编:The Prentice Hall international series in marketing
主题:
Classic Catalogue: View this record in Classic Catalogue
实物特征
实物描述:xxxii, 718, [32] p. : col. ill. ; 26 cm.
参考书目:Includes bibliographical references and indexes.
ISBN:8120316096
0130122173