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| LEADER |
01683nam a2200301 i 4500 |
| 001 |
27844 |
| 003 |
BD-DhAAL |
| 005 |
20140119153747.0 |
| 008 |
190114t20142014maua b 001 0 eng |
| 010 |
|
|
|a 2013010934
|
| 020 |
|
|
|a 9780132953443
|
| 020 |
|
|
|a 0132953447
|
| 040 |
|
|
|a DLC
|b eng
|c DLC
|e rda
|d DLC
|d BD-DhAAL
|
| 050 |
0 |
0 |
|a HF5415.1265
|b .S774 2014
|
| 082 |
0 |
0 |
|a 658.8/72
|2 23
|
| 100 |
1 |
|
|a Strauss, Judy.
|9 3730
|
| 245 |
1 |
0 |
|a E-marketing /
|c Judy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University.
|
| 250 |
|
|
|a 7th ed.
|
| 260 |
|
|
|a Boston :
|b Pearson,
|c 2014
|
| 300 |
|
|
|a xvi, 480 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. 462-469) and index.
|
| 505 |
0 |
|
|a Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
|
| 541 |
|
|
|e 27844
|
| 650 |
|
0 |
|a Internet marketing.
|9 2189
|
| 700 |
1 |
|
|a Frost, Raymond.
|9 3731
|
| 942 |
|
|
|2 ddc
|c BK
|
| 999 |
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|c 14141
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|1 4
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|a BRACUL
|b BRACUL
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|d 2014-01-19
|e Trim Education
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|p 3010027844
|r 2014-09-28
|s 2014-06-30
|t 1
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|y BK
|x Koha Inventory 2020
|