Business and society : a strategic approach to corporate citizenship /

Detalhes bibliográficos
Autor principal: Thorne, Debbie M.
Outros Autores: Ferrell, O. C., Ferrell, Linda
Formato: Livro
Idioma:English
Publicado em: Boston, Mass. : Houghton Mifflin, c2003.
Assuntos:
Classic Catalogue: View this record in Classic Catalogue
Sumário:
  • Corporate citizenship framework
  • Organizational benefits of strategic corporate citizenship
  • Strategic management of stakeholder relationships
  • Legal, regulatory, and political issues
  • Business ethics
  • Corporate governance
  • Consumer and community relations
  • Employee relations
  • Environmental issues
  • Technology issues
  • Strategic philanthropy
  • The corporate citizenship audit
  • Cases.