Business and society : a strategic approach to corporate citizenship /

מידע ביבליוגרפי
מחבר ראשי: Thorne, Debbie M.
מחברים אחרים: Ferrell, O. C., Ferrell, Linda
פורמט: ספר
שפה:English
יצא לאור: Boston, Mass. : Houghton Mifflin, c2003.
נושאים:
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תוכן הענינים:
  • Corporate citizenship framework
  • Organizational benefits of strategic corporate citizenship
  • Strategic management of stakeholder relationships
  • Legal, regulatory, and political issues
  • Business ethics
  • Corporate governance
  • Consumer and community relations
  • Employee relations
  • Environmental issues
  • Technology issues
  • Strategic philanthropy
  • The corporate citizenship audit
  • Cases.