Cultural strategy : using innovative ideologies to build breakthrough brands /

Cultural strategy : using innovative ideologies to build breakthrough brands /

書目詳細資料
主要作者:	Holt, Douglas B.
其他作者:	Cameron, Douglas
格式:	圖書
語言:	English
出版:	Oxford : Oxford University Press, c2012.
主題:	Branding (Marketing) Marketing > Social aspects. Branding (Marketing) > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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