Cultural strategy : using innovative ideologies to build breakthrough brands /

Cultural strategy : using innovative ideologies to build breakthrough brands /

Chi tiết về thư mục
Tác giả chính:	Holt, Douglas B.
Tác giả khác:	Cameron, Douglas
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Oxford : Oxford University Press, c2012.
Những chủ đề:	Branding (Marketing) Marketing > Social aspects. Branding (Marketing) > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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