Cultural strategy : using innovative ideologies to build breakthrough brands /

Cultural strategy : using innovative ideologies to build breakthrough brands /

Bibliographic Details
Main Author:	Holt, Douglas B.
Other Authors:	Cameron, Douglas
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, c2012.
Subjects:	Branding (Marketing) Marketing > Social aspects. Branding (Marketing) > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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