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01231nam a2200325 a 4500 |
| 001 |
27593 |
| 003 |
BD-DhAAL |
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20130926115910.0 |
| 008 |
130927s2012 enka b 001 0 eng |
| 010 |
|
|
|a 2010935044
|
| 020 |
|
|
|a 9780199587407 (hbk.)
|
| 020 |
|
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|a 9780199655854
|
| 020 |
|
|
|a 019958740X (hbk.)
|
| 040 |
|
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|a UKM
|c UKM
|d YDXCP
|d BWK
|d LGG
|d CDX
|d DLC
|d BD-DhAAL
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|a HF5415.1255
|b .H65 2010
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| 082 |
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|a 658.827
|2 22
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| 999 |
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|c 14024
|d 14024
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| 999 |
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|c 14024
|
| 100 |
1 |
|
|a Holt, Douglas B.
|9 3263
|
| 245 |
1 |
0 |
|a Cultural strategy :
|b using innovative ideologies to build breakthrough brands /
|c Douglas Holt and Douglas Cameron.
|
| 260 |
|
|
|a Oxford :
|b Oxford University Press,
|c c2012.
|
| 300 |
|
|
|a xv, 387 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 541 |
|
|
|e 27593
|
| 650 |
|
0 |
|a Branding (Marketing)
|9 936
|
| 650 |
|
0 |
|a Marketing
|x Social aspects.
|9 3264
|
| 650 |
|
0 |
|a Branding (Marketing)
|v Case studies.
|9 3265
|
| 700 |
1 |
|
|a Cameron, Douglas.
|9 3266
|
| 942 |
|
|
|2 ddc
|c BK
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|b BRACUL
|c GEN
|d 2013-09-26
|e Karim International
|g 1870.00
|l 3
|m 10
|o 658.827 HOL
|p 3010027593
|r 2019-11-04
|s 2019-08-29
|t 1
|w 2013-09-26
|y BK
|