Cultural strategy : using innovative ideologies to build breakthrough brands /
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Oxford :
Oxford University Press,
c2012.
|
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xv, 387 p. : ill. ; 24 cm. |
|---|---|
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780199587407 (hbk.) 9780199655854 019958740X (hbk.) |