Cultural strategy : using innovative ideologies to build breakthrough brands /
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Oxford :
Oxford University Press,
c2012.
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| Classic Catalogue: | View this record in Classic Catalogue |
| Descripción Física: | xv, 387 p. : ill. ; 24 cm. |
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| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780199587407 (hbk.) 9780199655854 019958740X (hbk.) |