Holt, D. B., & Cameron, D. (2012). Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford University Press.

Holt, Douglas B., and Douglas Cameron. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford: Oxford University Press, 2012.

Holt, Douglas B., and Douglas Cameron. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford University Press, 2012.