Holt, D. B., & Cameron, D. (2012). Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford University Press.
Cita Chicago (17th ed.)Holt, Douglas B., i Douglas Cameron. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford: Oxford University Press, 2012.
Cita MLA (8th ed.)Holt, Douglas B., i Douglas Cameron. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford University Press, 2012.
Atenció: Aquestes cites poden no estar 100% correctes.