Principles and practice of marketing /
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | English |
| Publicado: |
London ; New York :
McGraw-Hill,
2010
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| Edición: | 6th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrición Física: | xxx, 976 p. : ill. (some col.) ; 25 cm. |
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| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780077123307 0077123301 |