APA (7th ed.) Citation

Jobber, D. (2010). Principles and practice of marketing (6th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 6th ed. London ; New York: McGraw-Hill, 2010.

MLA (8th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 6th ed. McGraw-Hill, 2010.