Cita APA (7th ed.)

Jobber, D. (2010). Principles and practice of marketing (6th ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Jobber, David. Principles and Practice of Marketing. 6th ed. London ; New York: McGraw-Hill, 2010.

Cita MLA (8th ed.)

Jobber, David. Principles and Practice of Marketing. 6th ed. McGraw-Hill, 2010.