Strategic communications management : making public relations work /

Detalhes bibliográficos
Autor principal: White, Jon
Outros Autores: Mazur, Laura
Formato: Livro
Idioma:English
Publicado em: London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995.
coleção:The EIU series
Assuntos:
Classic Catalogue: View this record in Classic Catalogue
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100 1 |a White, Jon. 
245 1 0 |a Strategic communications management :  |b making public relations work /  |c Jon White, Laura Mazur. 
260 |a London :  |a Economist Intelligence Unit ;  |b Wokingham, England ;  |a Reading, Mass. :  |b Addison-Wesley Pub.,  |c 1995. 
300 |a xvi, 277 p. ;  |c 24 cm. 
490 4 |a The EIU series 
504 |a Includes bibliographical references (p. 269-271) and index. 
541 1 |e 00011926 
650 0 |a Corporations  |x Public relations. 
650 0 |a Communication in management. 
650 0 |a Corporate image. 
650 0 |a Corporations  |x Public relations  |v Case studies. 
700 1 |a Mazur, Laura. 
852 4 |a Ayesha Abed Library  |j General shelf 
999 |c 1395  |d 1395 
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