Strategic communications management : making public relations work /

Strategic communications management : making public relations work /

Détails bibliographiques
Auteur principal: White, Jon
Autres auteurs: Mazur, Laura
Format: Livre
Langue:English
Publié: London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995.
Collection:The EIU series
Sujets:
Corporations > Public relations.
Communication in management.
Corporate image.
Corporations > Public relations > Case studies.
Classic Catalogue: View this record in Classic Catalogue
Description
Description matérielle:xvi, 277 p. ; 24 cm.
Bibliographie:Includes bibliographical references (p. 269-271) and index.
ISBN:0201593769
8173711348

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