Strategic communications management : making public relations work /

Xehetasun bibliografikoak
Egile nagusia:	White, Jon
Beste egile batzuk:	Mazur, Laura
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995.
Saila:	The EIU series
Gaiak:	Corporations > Public relations. Communication in management. Corporate image. Corporations > Public relations > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Deskribapena
Deskribapen fisikoa:	xvi, 277 p. ; 24 cm.
Bibliografia:	Includes bibliographical references (p. 269-271) and index.
ISBN:	0201593769 8173711348

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