Strategic communications management : making public relations work /

Detalles Bibliográficos
Autor principal:	White, Jon
Otros Autores:	Mazur, Laura
Formato:	Libro
Lenguaje:	English
Publicado:	London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995.
Colección:	The EIU series
Materias:	Corporations > Public relations. Communication in management. Corporate image. Corporations > Public relations > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Descripción
Descripción Física:	xvi, 277 p. ; 24 cm.
Bibliografía:	Includes bibliographical references (p. 269-271) and index.
ISBN:	0201593769 8173711348

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