Strategic communications management : making public relations work /

Bibliographische Detailangaben
1. Verfasser:	White, Jon
Weitere Verfasser:	Mazur, Laura
Format:	Buch
Sprache:	English
Veröffentlicht:	London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995.
Schriftenreihe:	The EIU series
Schlagworte:	Corporations > Public relations. Communication in management. Corporate image. Corporations > Public relations > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Beschreibung
Beschreibung:	xvi, 277 p. ; 24 cm.
Bibliographie:	Includes bibliographical references (p. 269-271) and index.
ISBN:	0201593769 8173711348

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