Strategic communications management : making public relations work /

Strategic communications management : making public relations work /

Manylion Llyfryddiaeth
Prif Awdur: White, Jon
Awduron Eraill: Mazur, Laura
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995.
Cyfres:The EIU series
Pynciau:
Corporations > Public relations.
Communication in management.
Corporate image.
Corporations > Public relations > Case studies.
Classic Catalogue: View this record in Classic Catalogue
Disgrifiad
Disgrifiad Corfforoll:xvi, 277 p. ; 24 cm.
Llyfryddiaeth:Includes bibliographical references (p. 269-271) and index.
ISBN:0201593769
8173711348

Eitemau Tebyg